Here, for example, is a set of questions from a “How Privileged are You?” quiz, which has had 2,057,419 views at the time I write this. But some of their quizzes are very specific, and very personal.
Most quizzes are extremely benign – the stereotypical “Which Character Are You?” for example. The scary bit occurs when you think about certain types of BuzzFeed content most specifically: quizzes. Either way, everything we’ve covered so far is quite mundane. that they’re able to link the data they’re recording in Google Analytics about my activity on the site back to my email address and other personally identifiable information). If I log in using 2 different browsers right now, it assigns me that same username string, but I’m going to caveat that I’m not 100% sure they’re recording that it is ‘me’ browsing the site (ie. I think that’s recording my user status, and an encoded version of my username. Within this you can also see it records ‘username’.
…and about 25 other pieces of information. How many times have you shared their content directly to Facebook & Twitter & via Email?. Have you connected Facebook with BuzzFeed?. There you can see other info they’re tracking, including: A scope of ‘1’ means it’s something recorded about the user, ‘2’ means it’s recorded about the current visit, ‘page’ means it’s just a piece of information about the page itself. The first line there is how many times in total I’ve visited the site (above this, which I’ve skipped for brevity, it also records the time I first visited, and a timestamp of my current visit).īelow that, the ‘Custom Var’ block is made up of elements BuzzFeed have actively decided “we need to record this in addition to what Google Analytics gives us out of the box”. Here’s a description of what’s going on there: They actually record much more than this, but this is just the info they pass to Google (stored within Google Analytics): Here’s a snapshot of what BuzzFeed records when you land on a page. I’ll start with the fairly mundane stuff, and then move on to one example of some slightly more scary stuff. When you visit BuzzFeed, they record lots of information about you.
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